| Weihai fishing industry to dark blue |
| Author:威海光丽渔具 10-7-5 9:46 Read:3014 |
Second gear manufacturing base in China (Weihai), Weihai International Fair is undoubtedly the public a "Carnival." Here, Weihai fishing companies can stay at home and customers on five continents to discuss face to face; where people can enjoy to watch as many as tens of thousands of varieties and specifications of the fishing rod and accessory products; where people can fully enjoy the fun of fishing; where people can happily experience a variety of fun entertainment. Behind the happy, is leveraging Weihai to promote fair competitive industries towards a single multi-field development, extension, construction of economic zone in the blue background of the new thinking, new choice. Fishing industry looks forward to continuing "to grow up" Said gear manufacturing base in China Weihai is not an exaggeration. Here, early in 1981, the birth of the country's first glass fiber reinforced plastic fishing rods. Here, gathered 400 fishing tackle manufacturers, fishing equipment 600 supporting businesses, products related to fishing rod, lure and carbon cloth, fishing equipment and other fields, covering almost the entire fishing industry chain. Here, industry leading products have been formed more than 1,000 fishing rods series, nearly 20 000 specifications, fishing supplies nearly 300 million U.S. dollars in exports, China's largest and most complete fishing export base. Today, 80% of the world's fishing tackle market, the products from China, of which 50% came from Weihai. Here, fishing products and tires, carpets, along with seafood, the pride of writing a Weihai industry. However, the past two years, with the changing international market, China's largest fishing tackle Weihai this manufacturing base is faced with a "final exam": With Europe and the United States economic recession, the consumer market began to shrink, Europe and the United States wholesale business, chain operators have chosen to compression of external orders, a large number of digestive stock, delivered to the Chinese fishing tackle manufacturers to a "cooling", enterprises are facing tremendous pressure to output compression. In addition, because most fishing tackle manufacturer in Weihai is the way OEM OEM, less high-end products, low-technology, enterprises lack pricing power and market the right to speak, with the resulting intense competition, market overlap each other and keep the prices down of the situation, corporate profits increasingly thin, the general lack of ability to resist risks. In this pressure, the fishing enterprises have started to diversify the direction of the transition in real estate, tourism and other industries in the business, resulting in fishing industry began to weaken the cluster edge. At the same time, fishing industry, the external environment is also deteriorating: the price of carbon fiber material heats up, RMB appreciation, labor shortage, frequent intellectual property rights disputes and so on. Small and medium enterprises, especially large fishing gear exporters to the embarrassment of the existing strong position in the industry is facing the danger of losing. On the other hand, in the international fishing tackle market, although Europe, the United States and other sharp drop in demand for high-end market, while China's neighboring countries as well as Oceania, Africa, South America, the Middle East, Eastern Europe, Russia and other emerging markets, on the low-end products demand has started to "heat up" and build a market for small and medium enterprises into the international trading platform has become imperative. Powerful combination birth industry "Fission" "The fishing industry advantage Weihai famous at home and abroad, have a great influence around the advantages of cultivating professional exhibition industry is bigger and stronger Weihai fishing industry needs to continue also in line with international market trends." Municipal government foresight. Party Secretary, Municipal People's Congress made specific instructions, director Wang Peiting require show organizers to be "careful preparation, market operation, to maintain the vitality, the real cause to fight gear Weihai 'R & D, production, sales' base, bigger and stronger the industry. "Municipal Committee, mayor of Sun Shutao requires fair to the spirit of" government guidance, market exhibition "principle, so that fishing industry trade shows as" to create business opportunities, self-development of market behavior. " Clearly point to Weihai gear trade show since its birth on the high point of beginning start. Past experience shows that government-led exhibition, both easily lead to heavy financial pressure, lack of strong development potential, and market-oriented exhibition in line with international practice, is also more conducive to the participation of the parties to mobilize the enthusiasm, initiative. CCPIT, as a bear market for government services, a dual role for the business services agency, took over the task of the exhibition organized fishing gear. So, the market exhibition breakthrough for them? Through research, analysis, show organizers eyes fell on "Chinese fishing gear goods trade fair" (CHINAFISH) and the organizers of a Beijing Exhibition Co., Ltd. on. "Chinese fishing Merchandise Trade Fair" was founded in 1991, has been successfully held 19 sessions, and the United States fishing tackle show (ICAST), the European Fishing Tackle Show (EFT? Juan TEX) and called the world's three major fishing gear development, and its exhibition size, industry reputation, reputation and repeat customers rate indicators are shown the first three exhibition is the domestic and foreign fishing gear manufacturers and traders generally accepted, one of the most important international exhibition, the two exhibitions together with other control world trade in high-end gear to the market. Its enormous international influence, which every year attracts a large number of fishing enterprises in Weihai to exhibitors, of which a fixed number of businesses close to 100 exhibitors, representing about one-fifth of the total number of exhibitors, the show became the most prominent groups. Thus gave birth to a new effect, that is, Weihai has become an important domestic and international investment exhibition area fishing gear every year to attract a large number of domestic and foreign customers. Show the company a strong hand, gear professional exhibition will introduce the house --- a clear idea of leaping out. "Weihai rapid development of fishing gear more than 20 years history, Weihai fishing industry has accumulated a great vitality and international reputation, if at the gates of professional exhibition organized by fishing gear, saving companies the cost does not say, but also attract a large number of overseas traders, Weihai, site visits, face to face negotiations to expand the company's reputation and competitiveness, which is how much economic and social benefits? "City Council Chairman Shaoyong Liang told the reporter, Weihai exhibition industry in its infancy, currently only a few exhibition companies, small-scale power weak, the lack of talent and experience in organizing exhibitions, operational capacity of the international exhibition is limited. Exhibition on the existing strength of Weihai exhibition industry in the near term to gain acceptance. Therefore, the use of external professional exhibition organized a wise choice after all, can enhance the show's success rate, vitality, speed and international practice, you can also reserve personnel training; more importantly, help reduce initial investment and shorten the cultivation period show . Wise convergence of ideas is often easy. Beijing This exhibition companies at this time are also interested in its "CHINAFISH" based on the cultivation of a new exhibition. Atmosphere both in Brief Encounter, held in Weihai discussed the advantages and prospects of development of fishing gear. The ensuing period of 2 months of business visits and overseas businessmen for Comments also showed that, in Weihai, exhibition, business welcome, buyers expect. "Chinese fishing equipment manufacturing base (Weihai) International Exposition" (CGC) thus came into being. The two sides determined that the parties show together with the Beijing Municipal Trade Promotion training, full use of resources and city traders CHINAFISH industry resources, industry characteristics, for the domestic small and medium enterprises, low-end positioning in the emerging markets, highlight the "manufacturing industry base "concept, in order to build a Chinese fishing enterprises into the international market in low-end platform. In order to show as soon as mature, grow, both sides also clear that training on the show, adhere to professional, low cost, high yield, so that the production of exhibitors, buyers get the full benefits, to maximize benefits. To this end, the initial stage in the exhibition organizing committee free transfer of foreign buyers, and introduced the participants at low prices, a long-term, to build lasting vitality Weihai show. In this way, based on outstanding industrial advantages of Weihai, a wide range of customers with Beijing CHINAFISH channels and their maturity, strong overseas promotional ability, CGC, once introduced, they quickly attracted attention. According to statistics, in 2008 the first gear manufacturing base in China (Weihai) International Expo, the international financial crisis hit under the international trade situation, from 183 domestic and foreign fishing tackle manufacturers from 43 countries gathered 312 buyers Weihai, site negotiation, trading scene is very hot. Just 3 days, an average of 183 domestic exhibitors signing of 2.5 single, average turnover per unit of 123,800 U.S. dollars. Moreover, the Convention's role in promoting the economy fully reflected. According to statistics from related departments, extension services the week along the related increase in income of about 13 million yuan, at least 3 times the previous week. Show also become a new city card, to show the world the charm of a fishing gear manufacturing base, but also shows the city's charm Habitat to improve the urban profile. The success of the first show to participants of the manufacturers and traders have left a deep impression, moved some hearts holding exploratory view of development of manufacturers and businessmen, but also to the organizing committee to strengthen its strengths, combining the strengths to help exhibitors and buyers, bigger and stronger confidence in the show. It is reported that this year's event in addition to continuing last year's preferential measures, introduced on the domestic buyers of special policies, the organizing committee is also provide free hotel rooms and 200 used for domestic buyers. Operation in place, organizations to register participants for domestic enterprises and international buyers come one after another. In Weihai, "CGC" website, will exhibit in a week, participants updated the situation, steadily rising enrollment peak, attracting more manufacturers and merchants to join. So far, 248 exhibitors, of which 109 Weihai, accounting for 44%, exceeding the first of 183 (including Weihai 83); 47 countries (regions) of 351 participants overseas buyers, but also over the first 43 countries (regions) the amount of 312 buyers. Leveraging the "two areas" building to "Deep Blue" Early in the morning on October 22, fishing fans, Mr. Ju Hung arrived at the fishing gear to open Expo site, would like to take this trip, he had watched about an array of fishing gear on display products, is more concerned about the upcoming 24th International (Road Asia ) Fishing Tournament of the matter. "I did not expect the door to our house to see such a high level of fishing tournament." Ju Hung said happily. Ju Hong opened "I never expected," it is precisely behind the Weihai municipal government efforts to extend the fishing industry chain imaginative. Weihai is the largest fishing tackle manufacturing base, in the fishing industry is becoming more international and modern trend of development, the municipal government on how to continue to enlarge and strengthen the fishing industries in Weihai, have long had sights on the higher and more distant. In the "blue Weihai Economic Zone Master Plan" (draft), the Weihai clearly four main areas to highlight the development of high-end industries, including advanced manufacturing in the waterfront, we should vigorously develop the production and distribution base, including fishing gear, including fishing equipment manufacturing, the blue of resources as the most rare and most precious resource to be fully utilized, the depth of development. Municipal Committee, mayor of Sun Shutao also instructed: "International fishing and recreation and fishing-related industry is a promising industry, worth nurturing and development of the market. Weihai is conducive to development, should strongly support." Clearly, leveraging the "two areas" building, more investments in technology to enhance products, and the advantages of fishing gear manufacturing base towards the relevant upstream and downstream industries to expand and extend to the entire fishing industry toward the brand, scale, clustering, high-tech direction is the new choice of Weihai in the new period. It is also based on these factors, fishing Expo Organizing Committee in-depth discussion, demonstration, decided to further strengthen the event of Weihai characteristics, during the exhibition run by "Happy Weihai," Carnival, Weihai International Fishing Competition, the development of Exhibition Weihai, Weihai folk culture performances and many other activities to attract the attention of exhibitors from the fishing products to a more broad, rich fields, to enhance fishing industry, the impact of upstream and downstream industries, and gradually extend the fishing industry chain to achieve the purpose. "Next, we will combine the blue Weihai Economic Zone and the construction of high-end requirements gathering area in Weihai city with exhibition platform to enhance brand image, improve overall efficiency on the exhibition further efforts to show a larger area to play a driving role to promote fishing industry made a real big business. "City Council Chairman Shaoyong Liang said. |
| From:威海渔具 |
