Weihai is a country and the world's largest fishing tackle production base, its output and export volume accounted for 60% and 80%. However, no peak of the mountains, many manufacturers in China, did not utter the least sound, playing hard brand, particularly in business, "re-exports, domestic light" business ideas, has restricted the rapid development of the domestic fishing industry, the bottleneck . With the rising standard of living, fishing, the entertainment and leisure projects in an increasingly welcomed by consumers. Weihai Fishing Tackle how to enhance the visibility and reputation, has become the high zone, Weihai Branch of service orientation.
Branch was first established, the Council for serious research, carried out a lot of research. With careful selection, it has targeted the two largest companies - Koi fishing gear Group and Shandong International Group. Helping high-district branch through the province of brand-name enterprises as a means of striving to achieve the brand concept, and enhance market competitiveness, enhance economic efficiency, boost fishing industry as a whole Weihai improvement targets. At the same time, it also enhanced management measures to promote the company as the focal point to promote the quality control of raw materials and components as a starting point and guide enterprises to promote the product quality control and stick from each process, each employee starts, go all out to create brand .
Through unremitting efforts, light fishing gear Gateway Group products fulfill its wish to become a famous brand in Shandong Province in 2005, the global fishing also in 2006 and won the famous brand, co-led in Weihai fishing voyage to sail the world market. |
