In the two months during business trip, visited more than 100 stores, understand the situation and problems faced, how to help them to solve problems, let me into deep thinking in...
"Sink a ship sails side side, trees, WanMuChun" in front of high inflation circumstances, manpower, stores, costs, fishing industry in fierce competition, low threshold, the earthquake, etc for fishing industry has a certain impact, fishing industry is recreational industry, when life costs rise, consumer pocketbooks tightening, industry will enter the inertia contraction, terminal retail natural decline in operating costs, the big profits fall under the trend of winter fishing industry, has been quietly!!!!!!!!!!!!!!!
A traditional shop (please contrast the following several)
Now many grocery store fishing is already poor Chinese gotten even Po orer type, small investment, stores image and internal quality of chaos, display, from the grail dealer, low price, high restocking fierce competition, quality assurance, can embodied in the following aspects:
1, channel chaotic
Brand products, leads to chaos across the channel management structure, retail products tend to keep a certain product fly-fishing store exclusive advantages, regional competitive prices and profits increasingly difficult.
2 and inventory
Because many small stock, stock and transportation cost is higher, and the manufacturer for small businesses generally not return, the mechanism of unsold products easily to form inventory, a big part of the profit every year by inventory.
3, low profit
Small shops without achieving brands of strength, for we are also the agent for many enterprises brand product, the most profits by manufacturers and various middlemen, which divided low value-added products, quality and after-sales service.
4 and competition
In the same city and low level of competition is the competition of price, no advertising, promotional fame instead of costs and doesn't go down, always in the dilemma in the short term, it is difficult to obtain rapid and premium return.
5 and stores image
Stores image, have high prestige, after-sales service to high levels of perseverance.
6 and inventory management
Original, the purchase-sell-stock management means a long time, often you don't even know what goods, inventory is much, as the years passed, inventory increases year by year.
7 and brand support
The fishing industry as a fledglings do poineering work, all incoming, publicity, customer service and storefront fitment design, not all to yourself, do backing support brand is very hard.
8, quality assurance and after-sales service
Many customers are taking goods exhibition booth, taking goods are a fly-by-night operator, product took even manufacturer can be found, quality assurance and more cannot after-sales service. |
