First, fishing tackle sales market home market:
Tackle domestic sales market mainly in the following ways:
1, wholesalers, usually engaged in fishing tackle fishing tackle store sales earlier, the traditional management methods, most of the wholesale and retail sales uneven product quality, basic no established quality assurance system.
2, fishing tackle retail stores, mostly for the transition from fishing enthusiasts, many grocery store-style family-run shop, investment, store image is poor, the internal display messy, incomplete varieties, as wholesalers purchase from the middle, so in general selling prices high product quality can not be guaranteed.
3, corporate self outlets, sales of own brand, quality guarantee, the price is relatively reasonable, but the main energy companies in the production, creation of a limited number of direct sales stores, small coverage, and sales of single species.
4, brand agent or chain stores, more than the traditional single store products at the same time business as an agent, no unified management, in order to loose ensemble of random selling price with no guarantee uniform quality of the image and unity.
Second, the traditional status of their business
1, the traditional fishing tackle retail stores, initially set up more for the fishing enthusiasts, most of the fishing tackle shop is a grocery store-style family-run shop, investment, store image is poor, the internal display clutter, dim light, species was incomplete, since the middle wholesalers Office stock, intermediate links, therefore the high price of general sales, product quality can not be guaranteed.
2, channel management, brand confusion, resulting in retail stores around the product structures tend to be similar, the small fishing tackle shop in the area difficult to maintain an exclusive advantage of a product, leading to intense price competition, profits become increasingly difficult.
3, due to many small purchases, purchase and transportation costs are higher, and manufacturers generally do not have a return mechanism for small businesses. Then the product easy to form unsold inventory backlog. Lead to a significant portion of profits each year to be occupied stock.
4, small shops do not own brand of strength, and more for the same business as an agent of the brand product, most of the profits were divided manufacturers and middlemen at all levels, while ordinary products with low added value, quality and after-sales can not be guaranteed.
5, in the same city competing with rivals only low levels of price competition, not promote recognition do not increase, the cost to advertise stuck atop a price, always in a dilemma, it is difficult in the short term access to fast and return value.
6, stores the image of poor reputation and there is, after-sales service is difficult to consistently high standards.
7, the original inventory management tools, over time often do not know what their goods, how much inventory a few years, inventories increased year by year.
8, the initial practitioners of traditional shop low success rate, all the purchasing, promotion, customer service, store decoration, and all to yourself, there is no backing to support the brand and do the hard difficulty.
Third, independent of those confusing new store
Many small investors have long noted that as China's economic development, sport fishing is steadily developed in the country, fishing supplies market opportunities attracted more and more interest and attention, but the fishing tackle supplies, including 14 categories, on thousands of products, light industry is not familiar with this 3 to 5 years can not fully enter. General fishing tackle shops now open the general pattern is: the first year, close to purchase from wholesalers in the second year, through participation in exhibitions to exhibitors direct procurement, the third largest wholesalers of domestic SMEs to direct purchase, but is a single home purchase, the cost is difficult to come down. Summarized the main issues are:
1, a separate shop just opened in the inevitable in the site selection, purchase, pricing, services, and flaws.
2, there is no exclusive brand or brand incomplete, you enter into the goods we can enter that same market comparability of large, non-competitive, will be eliminated at any time;
3, difficult because of the remote purchase a wide variety of goods, supply channel and spread, the purchase price are not familiar with, everything will be in person, leading to high cost and large operating costs, insecurity and more difficult to ensure the quality of goods, but the amount is too small for separate purchase difficult to obtain price advantage;
4, blind operation, lack of guidance, local, short-term business without persistence, operating risks, weak anti-risk ability;
5, the information block, the lack of systematic and comprehensive advertising support, market information and access to narrow, the effective lack of resources, good management can not adjust the direction of time;
6, the high cost of advertising and promotion of investment, if not proportional to the input and returns, resulting in ineffective advertising and public relations, will fall into a dilemma;
7, almost no after-sale purchase protection, investment (purchase) risks; once suffered losses, the risk of 100% themselves.
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