China fishing tackle real industrialization began in the mid 90s of last century. Fishing activities in China's rapidly taking heat, bring the fishing supplies in short supply. China's fishing tackle business also developed rapidly during this period. To the early 21st century, fishing tackle market in general tends to saturation. The profits of manufacturers and merchants from the initial high profits to today's Po Lee. Domestic fishing rod factory from OEM to now have brand awareness, market development in China fishing tackle fishing tackle also foreign companies to compete for domestic market share and production facilities will be gradually directly in China, reduce production costs and improve competitiveness of enterprises force.
States tackle the current market is mainly divided into three blocks of low high school. High-end market is abroad such as Japan, Korea and Taiwan brands occupy; the end of the market in Weihai, Fujian and Zhejiang area, this part of the relatively large share of the market, basically to adapt to the Chinese people's consumption level of fishing; low-grade glass fiber market In Hebei, also accounted for a market is not small.
Market share of the Road
We first look at the fishing rod production, matched in material and technology today, fishing rod factory service and rod ratio is the variety and pattern. Basically, what the price is not comparable, because price competition, the trend has been under the immediate concern of the bottom line. In the past, a fishing rod can earn several hundred of the huge profits of the times with the wheel of history has swept away the. If you think of fishing rod manufacturing enterprises accounted for some market share, then the solution is to adjust the marketing model. Also two kinds of current marketing model, agent-based and direct marketing. The first is the extension of China's fishing tackle industry has been the most widely used, most time-honored sales model, so a large proportion of the advantage of worry and effort, not the backlog of inventory, disadvantage is that there is no brand or brands, but market turmoil . The second advantage is their own brands, can have their own regular sales channels, quick feedback, disadvantage is that a lot of inventory backlog. These modes do not violate market rules, can be healthy to grow.
The bottleneck of industrial development
We all know, the bottleneck is the fishing rod industry raw materials. If Japan and Germany do not provide raw materials, we simply relish in the realms of development. Carbon cloth crisis came in 2006 when the number of enterprises for raw material rod run? This is a little warning, so now not only responsible for many rod companies make products with innovative products more competitive, but also raw materials from the source to solve the problem. The problem is not solved in a passive position on forever. Only raw material issues are well resolved, can promote good posture to the fishing rod business development. Of course, large enterprises are controlled by others in the effort to change this situation. At present, some companies already have their own production line after the carbon cloth, to a certain extent to solve their supply of raw materials. Typical are Hangzhou falle, Hangzhou Beixi Ou Carbon Products Co., Ltd. and other enterprises. 2006 carbon cloth tense situation, falle solve urgent needs through three channels, of which 10,000 meters of carbon fabric of domestic self-contributed. Some companies solve the problem of carbon cloth, but the issue has come one after another carbon filament, so the source material is the key. On the other fishing tackle industry for the development of new ways to promote fishing methods even more people involved in fishing, it also led to a whole other fishing accessories fishing tackle industry flourish.
Fishing tackle industries requires not only the efforts of the upstream business, but also that the end product into the fishing downstream consumers that retailers were referral efforts. China fishing tackle retailers, accounting for 80% of the traditional family-run shop, owner of the remaining employees of chain stores and 10% each way. Mainly rely on their supply channel and fairs and agents in two ways, both business-to-bottom product, the middle and low and non-branded products mainstream though. Their selling prices for new and old customers will also vary, most of these stores within the product display clutter, can not guarantee product quality, inventory management tool Original which over time often do not know what their goods, inventory how much is. Over time, stocks increases every year, every year to make money, but do not see where the money, this is what business in hidden losses. Of course, we said that these stores are also with the fishing tackle market continues to mature into normal. Eyes, most fishing tackle shop owners have to put the top quality and brand, and began focus on store size and publicity, and with the excellent after-sales service.
Whether Voted rise and fall of multiple refraction fishing tackle unemployment
China's fishing activities have had a thousand years of history. The mid-90s, with the improvement of the economic income and leisure time off, people fishing in the rapidly expanding team, has also been used in glass fiber reinforced plastic rod steel rod to the carbon rod transition. Voted the tradition from the earliest to the present Voted Taiwan fishing, rock fishing and other Voted. Objectively speaking, if Voted basically reflects the diversity of fishing tackle industry is Hing or bad. Although China made great development in order to tackle the industry, still many problems to be solved, we have reason to believe that the diversity Voted drive and the joint efforts of many enterprises, the domestic fishing tackle markets will move toward prosperity and orderly after all.
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