The soaring prices, when the cost of living increase, consumers will tighten the purse, as a leisure industry fishing industry will also enter the inertia contraction, terminal retail natural decline. The increased operating costs, the big trend of declining profits, fishing tackle industry winter has quietly
During a business trip, visiting more than 100 fishing gear shop, the shop to understand the situation and problems faced. How to help them solve problems, let me into deep thinking...
"A thousand sails pass by the side, front of diseased trees and waters in spring." The human in the circumstance of high inflation,, stores and other cost increases, and the fishing industry, the entry threshold low, competition is intense, the natural disaster has produced a certain influence on the fishing industry, fishing industry is the leisure industry, when the cost of living increase, consumers will tighten the purse, the industry entered the inertial shrinkage, the terminal retail natural decline. The increased operating costs, the big trend of declining profits, fishing tackle industry winter has quietly.
The present situation of traditional shops
In the process of the visit, I found that the current fishing tackle retail shop lot is grocery store style shop, small investment, store image difference, the internal display confusion, quality is not complete, the purchase from the market's high price, low profits, competition, quality cannot be guaranteed, specifically manifested in the following aspects.
1, channel disorder
Brand products channel management confusion, leading to retail product structure tends to be similar, it is difficult to maintain the regional fishing tackle shop some products monopoly advantage, leading to intense price competition, the profit is becoming more and more difficult.
2, the backlog of inventory
Because many small purchase, the purchase and transportation costs are higher, and manufacturers generally do not have to return mechanism of small businesses, was not to sell the product easy to form the backlog of inventory, resulting in annual profits have a large part is tied up in inventory.
3, low profit
Small shops are not brand strength, for acting at the same time many enterprises brand products, most of the profits are large manufacturers and middlemen to carve up at all levels, and generally low value-added products, quality and after-sales service is not guaranteed.
4, competition is intense
With the opponent in the same city, competition is only low levels of price competition, not propaganda awareness do not, do propaganda cost down, always in a dilemma that it is difficult to obtain fast and excellent returns in the short term.
5, the store image
The store image difference, the credibility of high and low, after-sales service difficult to a high level of persistence.
6, inventory management
Invoicing management means original, for a long time often do not even know what goods, how much inventory, come down a few years, the inventory is increasing year by year.
7, brand support
As entering the fishing tackle industry entrepreneurs, all of the purchase, promotion, customer service, store decoration design all to complete their own, no brand backing is made, do very hard difficulty.
8, quality guarantee and after-sale service
At present, many customers are getting goods in the stall with goods do one hammer business, products took even the manufacturers could not be found, but can not guarantee the quality and after-sales service. |
