| Fishing tackle the market analysis of the industry |
| Author:威海光丽渔具有限公司 10-5-17 22:4 Read:2105 |
At present, sales of fishing gear is not only facing shortage of effective demand in the domestic market, commensurate with the economic factors facing the growing capacity of the state surplus. In response, many gear systems, distributors are taken to "export-oriented" to release the pressure on the domestic market, but because of their high dependence on export-oriented, it also faced with developing sales channels and development of different levels different types of fishing gear and fishing gear to improve the quality of other international high standard of environmental requirements. Therefore, the development of China's fishing industry, the main obstacle has been the production capacity by the end of the century the issue shifted to the circulation and consumption. So, for the fishing industry's future direction, made the following prediction: First, fishing gear will be joining the retail fashion trends Fishing commodity oversupply, market prices competitive and with the supply, and marketing links to the smooth side information, fishing tackle wholesale industry will gradually shrink. Under the control of the market economy, circulation of commodities and merchandise sales, will also make the request with the laws of the market, a relatively constant adaptation to change. In this tough market competition is particularly the case of price competition, many developed countries marketing experience tells us, reduce the circulation of commodities Cengci, achieve retail price competition, develop an goods retail sales will be the development of the market economy model of Zhongdian and hot spots. Production by the fishing gear suppliers supply directly to retailers, and to achieve a goal, a constraint agent system or join the system, commercial chains, suppliers and retailers to cash buyout transactions, retailers no longer rely on the supplier of funds bedding The rolling development, reduce the circulation of commodities in the distribution level, the retained profits of retailers should be the premise to retail goods to consumers deal directly with the fishing gear, play a strong competitive advantage in the market price. Meanwhile, inventories of goods as retailers planned a large number of compression will be reduced as the amount of liquidity occupation. This sales model on a trial basis, the market has achieved good coverage and good economic returns. Second, paste the entire fishing industry will gradually develop the brand Intense competition in the market situation, the integration of the rapid increase is the fishing gear manufacturers and suppliers of competition winning the inferior state, with the attendant differentiation between brands has become more evident, the pursuit of brand benefits and brand product market share, will be the fishing production chase suppliers target. Therefore, the implementation agency, to join the system and chain system is to achieve integrated management of marketing, advertising and support of unified planning, unified product distribution, unified service system to establish the premise and guarantee operations. Third, fishing gear development of the consumer market situation remained stable Growth rate of consumption of motor vehicles, this largely reflects the consumption structure of all the people into high-level upgrade and living conditions to accelerate. Today, high-pressure competitive environment, the social life of toil, prompted increasingly desire to be self-released them from the entertainment. According to the survey, people are "fishing activities" of all ages are rising, and there is living in the mainstream trend, and thus a great degree on the driven gear, said market demand and affect the entire fishing industry. But the existence of some constraints, such as: mass fishing activities in the short term will still be an informal fish market environment constraints, and leisure activities that occur in other aspects of the transfer of streaming, etc., so fishing consumer groups not significantly increased. In addition, the young and middle-aged anglers, especially higher income, and have strong purchasing power of middle-aged consumers decreased, youth and women groups of fishing enthusiasts also will decline, while the number of old fishing enthusiasts is increased, so good old fishing gear will be the main consumers. Fourth, the range of products will become more gear needs upgrading can Marketing the current situation of fishing gear, low consumption of popular varieties will gradually decrease, the contrary, the high-end products will be continued favorable fishing gear. With the future of the agricultural population gradually moved to the cities and to urbanize, gear consumption can not be ignored by the big cities to small towns and expanding north-west; fishing will rise and development of the southeast coast of the fishing gear to bring the development of marketing space. A small number of foreign fishing gear market retailers will be a beachhead in China. The fishing rod in the main fishing gear, fishing reels and fishing aids the hook, float, line, sinkers, landing net, rod and other aircraft consume groceries, according to international statistics the proportion of marketing into each, will change the main gear of sales about the total amount of its marketing profit zone in the groceries for the auxiliary gear, bait and high-end fishing rod, fishing reels and other high-end fishing supplies. In summary, to boost consumer gear market, except in the macro environment along with the adjustment of the entire national economy, the fishing enterprises should pay attention to the cultivation and consumption of hot spots out of price competition only means of promotion, need to further expand the traditional fishing gear and fishing, stream fishing, the potential market demand for wild fish.
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| From:威海渔具 威海光丽渔具 光丽渔具 渔具生产厂家 |
